WPA: SUPERZOO 2023 Achieves 10% Surge in Pet Skilled Turnout

Press launch: WPA

SUPERZOO, North America’s premier pet retail commerce present, has concluded its extremely anticipated 2023 occasion, leaving a major and lasting impression on the $100 billion pet {industry}. From August 16-18, the Mandalay Bay Conference Heart in Las Vegas welcomed almost 18,000 pet professionals — a ten p.c improve over 2022 — from 84 nations and 50 states. Amongst them had been over 10,000 key decision-makers, representing a six p.c improve from the earlier yr. The sold-out occasion showcased cutting-edge merchandise, industry-leading training, fascinating grooming contests and unparalleled networking alternatives, plus the launch of a brand new emblem that captures the essence of SUPERZOO.

“This yr’s SUPERZOO surpassed our highest expectations, reaffirming its standing because the definitive occasion for the pet retail neighborhood,” stated Mike Karsting, senior vp for World Pet Affiliation. “The passion displayed by attendees, exhibitors and {industry} leaders alike was actually exceptional. We’re thrilled to have fostered an surroundings the place connections had been solid, concepts had been shared and the pet {industry}’s vibrant future was charted.”

The expansive present flooring, masking 330,000 sq. ft, was a testomony to SUPERZOO’s unmatched standing because the {industry}’s most-beloved gathering. With over 1,100 exhibitors, the curated present flooring was designed to offer a personalised expertise, catering to the person pursuits of attendees. This dynamic house facilitated an in-depth exploration of the newest pet {industry} traits, that includes specialised areas together with the New Product Showcase, Rising Manufacturers, Pure and Well being, Specialty and Way of life, Farm and Feed, Aquatics, Birds, Reptiles and Small Animals, Groomer’s Market and the Worldwide Pavilion.

SUPERZOO 2023 skilled a useful transformation empowered by a complete information audit that ensured the presence of certified retail consumers. This strategic method yielded a formidable gathering of over 10,000 extremely certified pet {industry} retailers, consumers and decision-makers, surpassing another pet commerce present in North America by 33 p.c. The 2023 occasion witnessed a various array of outlets, starting from {industry} giants like Woof Gang Bakery, Petland, Pet Provides Plus, Petco, PetSmart, Kahoot’s, Chewy, and Hollywood Feed, to thriving impartial companies. This inclusive illustration underscores SUPERZOO’s place because the premier platform for {industry} convergence, catering to a spread of established leaders, rising retailers and trusted native favorites.

Highlighting the colourful ambiance of SUPERZOO 2023, each attendees and exhibitors shared their enthusiastic views:

  • “We love coming to SUPERZOO as a result of we get to fulfill our prospects and our consumers, and get a pulse on what’s taking place inside the {industry}. We spend numerous time investing in and speaking to our prospects and potential consumers so we are able to proceed to innovate our merchandise to fulfill their wants.” — Paul Semanski, advertising and marketing lead, N-Gage Model LLC (exhibitor)
  • “There are such a lot of issues taking place within the pet {industry} and SUPERZOO focuses on what’s new. I’m right here to fulfill new individuals — distributors, impartial pet retailers, you identify it all people’s right here so it’s a can’t-miss present.” — Shristi Mishra, co-founder of Yak9 Canine Chews (exhibitor)
  • “SUPERZOO is a improbable platform for manufacturers that may not have widespread recognition to showcase their choices and spotlight what units them aside. This occasion has supplied useful insights to me and my staff, main us to find distinctive merchandise that we’re desirous to introduce in our shops.” — Zach Ward, retailer supervisor, Tomlinson Feed and Pets Inc. (attendee)


SUPERZOO as soon as once more welcomed a sturdy worldwide presence, with contributors becoming a member of from 84 nations. This world gathering of pet professionals constituted a good portion of the entire attendance, highlighting the occasion’s rising worldwide affect. Nations resembling India, Mexico and South Korea, amongst others, had been in attendance, reinforcing SUPERZOO’s place as a hub for fostering connections and advancing the worldwide pet {industry}.

A formidable lineup of over 1,058 debut merchandise took the stage on the New Product Showcase, celebrating the revolutionary developments and visionary concepts reworking the pet {industry}. A distinguished panel of {industry} specialists assessed every entry and awarded first-place winners and runners-up in 10 product classes, in addition to one prestigious Judges Award for the Finest New-to-Market Pet Product.

  • 2023 Judges Award for New-to-Market Pet Product: PerchPal (Wyld’s Wingdom Inc.)
  • Level of Buy: USA ID Tags (MyFamily)
  • Hen: PerchPal (Wyld’s Wingdom Inc.)
  • Small Animal: The Roam, With Patented Paw Safety Expertise (Blissful Habitats)
  • Equipment & Presents: biOrb AIR 30 Automated Terraium (Oase Dwelling Water)
  • Aquatic: biOrb AIR 30 Automated Terraium (Oase Dwelling Water)
  • Herptile: HorniPuree (Hunan Haikun Agricultural Science & Expertise)
  • Grooming: Paw Prepared Dental Hygiene Equipment Medium Orange for Canine (Paw Prepared)
  • Farm & Feed: Poultry Deal with with a PurposeTM (Spot Farms, Full Moon, FlockLeader)
  • Cat: Skudo Cat Provider (MidWest Houses for Pets)
  • Canine: Colorfil Air Filter (Colorfil)


SUPERZOO’s complete training program supplied greater than 65 periods guided by over 30 esteemed {industry} leaders with content material geared to the precise wants of outlets and groomers. Free Present Ground Talks additionally supplied useful insights into e-commerce methods, social media advertising and marketing and different essential features of operating a profitable pet enterprise right this moment.

“SUPERZOO’s instructional content material was useful in overcoming challenges we face right this moment. I discovered some good tips about the way to handle staffing points and gained insights on the way to plan for the following six months,” stated Donna Marie Sankar, proprietor and supervisor of International Pet Meals – Canada.

Among the many standout occasions past the present flooring was the extremely anticipated SUPERZOO Seashore Social gathering sponsored by Hill’s Pet Vitamin, which encapsulated the spirit of camaraderie that defines the present with a night of dwell music and networking at Mandalay Bay Seashore. Retailer attendees had been additionally invited to take part within the thrilling Friday Raffle, with rewards together with money, lodge nights for subsequent yr’s occasion and extra. This yr, occasion organizers additionally launched revolutionary Enterprise Capitalist Panels, that includes a wide range of startup pitch competitions, together with the Leap Enterprise Studio Pitch Competitors supporting underrepresented founders competing for a $10,000 prize, sparking innovation within the pet care sector.

SUPERZOO additionally acknowledged awe-inspiring creativity and expertise at prestigious grooming contests. With over $35,000 in prizes at stake, 9 competitions awarded excellence in common breed lessons and particular classes.

“As we have a good time this yr’s accomplishments, we should lengthen our heartfelt appreciation to our valued sponsors, together with Purina, North American Pet Merchandise, Scout’s Honor, ADM, Patchworkpet, Well being Extension Pet Care, Tailwagger Canine Beer and Tuesday’s Pure Canine Firm,” remarked Karsting. “All have performed an integral position in making this occasion a hit. Their assist, alongside the dedication of numerous contributors and {industry} leaders, has ignited a spark that can proceed to form the pet retail neighborhood’s future.”

As SUPERZOO concluded with resounding success, the anticipation for the 2024 occasion has already begun, scheduled for August 14 to 16, with instructional periods commencing on August 13. Attendees can count on a dynamic and immersive surroundings that continues to gas innovation, foster connections and drive the pet {industry} ahead.


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