Sport of Edges assessment: Inside story of how information is reworking sport

The Boston Purple Sox, pictured final month, drove up ticket gross sales after sending out focused bodily mail

Alika Jenner/Getty Photographs

Video games of Edges
Bruce Schoenfeld (W. W. Norton)

THE skilled athletes who cost up and down enjoying fields for the general public’s leisure on the earth’s greatest sports activities leagues appear a world away from scientists and mathematicians. At first look, the 2 appear to come back from completely different worlds with completely different goals, and the previous stereotype of sporty youngsters stuffing their science-loving friends into faculty lockers endures to today.

But prior to now 20 years, …

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