Press launch: RawTernative
RawTernative, the Air-Dried Meals made by and for impartial pet retailers now licensed Plastic Impartial. The corporate is partnering with rePurpose World – the world’s main Plastic Motion Platform – to fund the restoration of as a lot nature-bound plastic waste because it makes use of throughout its product packaging. This motion on plastic waste is a part of their wider Susta-Pak sustainability technique.
Via this partnership, RawTernative is enabling the elimination of at the very least 7,500 kilos of plastic waste every year that might in any other case be ocean-bound and find yourself polluting the pure surroundings.
As a outstanding participant within the pet meals sector, RawTernative acknowledges the intense risk that plastic air pollution poses to the way forward for our planet. Certifying their merchandise Plastic Impartial types a part of their Susta-Pak technique, which incorporates the Grandma Mae’s Nation Naturals partnership with Clearloop – supporting the event of photo voltaic power tasks to reclaim the carbon emitted by transporting Grandma Mae’s merchandise. This program will broaden to incorporate RawTernative starting in 2024.
RawTernative is supporting rePurpose World’s impression challenge Saaf Samudra in Goa, India and in doing so just isn’t solely tackling the plastic waste disaster, but in addition supporting waste staff’ incomes by attaching worth to hard-to-recycle plastics, and offering protected, steady and fairly-paid employment alternatives via native waste administration enterprises.
RawTernative’s dedication to society could be traced again to their roots as a model based on the intention of prioritizing pet diet above earnings. “Our mission has at all times been to place pets and their pet mother and father first and so it solely made sense to increase this stage of care to the surroundings all of us reside in as effectively” mentioned Nathalie Berman, assistant to the president at RawTernative.
“Environmental safety is on the core of RawTernative. It’s heartening to see them push the boundaries on tackling the plastic waste downside. We hope their dedication encourages extra manufacturers to take accountability for the plastic that they’re producing,” mentioned Aditya Siroya, co-founder and chief impression officer of rePurpose World.
RawTernative is the air-dried pet meals from the makers of Grandma Mae’s Nation Naturals, the impartial pet retailer model. Our pet meals have been retaining pets blissful and wholesome for over a decade and can be found from main pet provide distributors in most US markets.
rePurpose World is the world’s main Plastic Motion Platform devoted to preventing plastic waste. So far, they’ve created systemic change with a whole bunch of purposeful manufacturers worldwide, together with Grove Collaborative, The Hut Group, Burt’s Bees and Colgate. On behalf of its international coalition, the group eliminates hundreds of thousands of kilos of plastic waste from nature yearly, and in doing so, positively impacts the lives of 10,000+ marginalized waste staff and neighborhood members worldwide.