Pure Steadiness, Canidae Be part of Forces Underneath Ethos Pet Manufacturers

Press launch: Ethos Pet Manufacturers

Ethos Pet Manufacturers, the brand new father or mother firm created by the merger of industry-leading manufacturers Pure Steadiness Pet Meals, Inc., and Canidae Pet Meals Firm, was lately unveiled. The mix will leverage each corporations’ shared ardour for bettering the well-being and lives of pets by easy diet, responsibly sourced elements and protein-rich merchandise.

“Ethos,” the unique and long-standing identify of Canidae’s manufacturing facility in Brownwood, Texas, displays each corporations’ character, honesty and integrity whereas representing their dedication to offering high-quality diet and premium elements.

Pure Steadiness, recognized for its Restricted Ingredient recipes and Authentic Extremely product strains for canines and cats, and Canidae’s Pure, Goodness and All Life Levels merchandise developed for canines and cats of all ages, supply complementary but differentiated complete meals options bought by the pet specialty, impartial and ecommerce channels. The state-of-the-art Brownwood facility, opened in 2012, will now manufacture merchandise for each manufacturers.

“Ethos Pet Manufacturers marks the collaboration between two distinctive corporations acknowledged for his or her best-in-class choices for pet dad and mom and their beloved pets,” stated Greg Shearson, chairman of the board, Ethos Pet Manufacturers. “The Ethos Pet Manufacturers management group was thoughtfully assembled and represents deep expertise within the pet specialty area. I’m assured they are going to construct upon this sturdy basis and information this new firm right into a promising future.”

Pure Steadiness and Canidae first introduced plans to merge in March 2023. Pure Steadiness has a 30-year historical past of growing premium merchandise with high-quality, protein-forward elements spanning pet food, cat meals, and treats. For the previous 25 years, Canidae has provided canine and cat meals merchandise specializing in goodness for pets and the planet by regenerative agriculture and sustainable operations.

As a part of the transaction, L Catterton, a number one international consumer-focused funding agency and majority shareholder of Canidae, and Nexus Capital Administration, another asset funding firm and majority shareholder of Pure Steadiness, every contributed new progress capital to help the profitable integration and strategic long-term growth of the mixed firm.

L Catterton is a market-leading consumer-focused funding agency, managing roughly $34 billion of capital and three multi-product platforms: personal fairness, credit score and actual property. Leveraging deep class perception, operational excellence, and a broad community of strategic relationships, L Catterton’s group of greater than 200 funding and working professionals throughout 17 workplaces companions with administration groups to drive differentiated worth creation throughout its portfolio. Based in 1989, the agency has remodeled 250 investments in a few of the world’s most iconic client manufacturers.

Nexus is another asset funding administration firm based mostly in Los Angeles, California that was based in 2013. Nexus employs a versatile funding mandate that focuses on long-term worth creation by partnering with main administration groups and companies throughout the patron, schooling, enterprise companies and industrials sectors.


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