Joe Roetheli is the founding father of Pets Greatest Life, maker of Yummy Combs, canine treats that work like dental floss for a extra full cleansing and provides canine a lift of protein. Yummy Combs, he says, tackle three well being issues for canine: Dental well being, diet and secure consuming.
Pet Age lately spoke with Roetheli learn the way, after rising up on a farm on the sting of the Ozarks after which serving within the Military through the Vietnam period, he would launch innovational pet merchandise which can be devoted to serving to pets dwell a happier, more healthy and prolonged life thereby offering extra love and delight for homeowners.
What sparked your love for canine and motivated you to create Greenies within the late Nineteen Nineties?
My spouse Judy and I’ve been on a mission to enhance the lives of canine for over 25 years. I used to be born and raised on a farm close to Hermann, Missouri with a number of cattle. Judy and I — known as “couplepreneurs” — began Greenies in 1996 with a clean sheet of paper, no enterprise expertise and no considerable capital.
We needed an answer to scrub our canine’ horrid halitosis. As a result of we responded to this market want in a serious means at simply the best time, Greenies launched the dental deal with class and rapidly grew to become the No. 1 promoting deal with in America and the eighth largest deal with firm on the earth accruing dozens of main awards. From my first canine Pal to our present canine Tilly and Bentley, we’ve continued to innovate for man’s finest buddy.
How did your cousin play a job as a “psychological mentor” within the improvement of Greenies?
My distant cousin, Serge Roetheli, is probably going the best endurance athlete ever, and was working the gap of the circumference of the world along with his spouse on a small bike at his aspect. Serge was our “psychological mentor” for the tough days after we simply wanted somebody to supply a serving to hand to mentally persist to recover from that “hump.” We regularly considered one thing he mentioned: “Something is feasible if one is keen to pay the worth.”
What do you are feeling is the necessity within the pet market that your Yummy Combs treats can tackle?
Pet’s Greatest Life is now the primary firm to validate that its dental deal with will conquer the mighty activity of eradicating hardened tartar from canine’ tooth. Final month, we have been thrilled to announce the outcomes of an impartial third-party examine which scientifically documented that in simply 60 days of 1 Yummy Combs per day, it removes over 25 % of hardened tartar from tooth of canine and improves breath by 45 %.
The thought for Yummy Combs got here from years of expertise within the pet trade and a ardour and love guaranteeing that canine might have a pet’s finest life (thus the title of the brand new firm). In 2018, a bee buzzed by and gave me a lightning bolt-strike of an thought about Yummy Combs, a deal with within the form of a hexagonal hockey puck perimeter containing a bee’s nest inside.
The honeycomb design provides canine a 360-degree doggie powered flossing system with as much as 256 scrubbing surfaces. Eighty % of canine over the age of three years outdated have some type of gum illness because of tartar accumulation on tooth and Yummy Combs deter tartar as validated by the coveted Veterinary Oral Well being Council (VOHC) Seal of Acceptance for Tartar Management.
How are Yummy Combs greater than only a each day dental deal with?
The distinctive form additionally affords security from a century-old problem plaguing canine–choking, affecting 200,000 canine a yr. Yummy Combs delivers 4 modern ideas to discourage gulping, choking and blockages. Past dental and security, we packed 45 components which can be all pure, grain free, non-GMO and gluten-free. This consists of 22 required amino acids, nutritional vitamins and minerals, plus 12 particular wellness components.
Sixty % of canine over the age of two years outdated are obese from an excessive amount of starch and too little train. Treats sometimes have about 40 % starch and fewer than 14 % protein; Yummy Combs delivers the reverse with 47 % protein and fewer than seven % starch. How many individuals are you aware who’re on a weight discount starch food plan?
Who do you credit score in your dedication to search out solutions to issues within the pet trade?
In highschool, the principal instructed me I ought to attempt school. “You would possibly make it,” he mentioned. Proper then and there I vowed that I might all the time discover solutions to any downside and “make it.” I persevered till I discovered an answer and that translated to my time within the pet trade.
Periodontal illness was the principle offender in letting micro organism enter the canine’s very important organs, many occasions going undiagnosed because the trigger for organ failure. Common visits to the veterinarian and correct oral care are the gold customary, however I knew if I might develop a product that would cut back the build-up of tartar and plaque on a canine’s tooth between visits, it might be a recreation changer. I proceed my modern quest to make canine’ lives more healthy, safer, longer and happier – the latter for each canine and proprietor.