Press launch: Himalayan Pet Provide
Primal Pet Group just lately introduced that Nate Kredich will probably be becoming a member of as president of the Himalayan Pet Provide enterprise unit. Kredich will probably be accountable for driving the general technique and imaginative and prescient for the Himalayan and EcoKind companies.
Kredich brings greater than 20 years’ expertise in manufacturing, product innovation, gross sales administration, logistics and enterprise growth throughout a wide range of sectors together with building, retail, know-how, and pet care. Most just lately, Kredich served as chief working officer for The Sincere Kitchen the place he helped rework the enterprise right into a excessive development, omnichannel market chief throughout a number of product classes.
“We chosen Nate for this essential management position as a result of he has a robust observe report for serving to companies, together with some within the pet class, develop and scale via steady enchancment,” stated Jon Balousek, chief govt officer of Primal Pet Group. “His numerous expertise, collaborative method, and optimistic management fashion will set him up for achievement with our Himalayan and EcoKind crew.”
Himalayan Pet Provide, which was based by Suman Shrestha in 2008, began with The Authentic Himalayan Canine Chew and pioneered a brand new class of canine chews. During the last 15 years, Himalayan has helped to determine a $90 million cheese chew class within the U.S. that continues to expertise double-digit development. In 2013, Devin Weisleder helped speed up the expansion of the class with the inspiration of EcoKind, the main model of canine cheese chews bought on Amazon. Himalayan and EcoKind account for almost all of cheese chews bought within the U.S., capturing about 60-percent market share of this rising class.
With this new position, Kredich will companion carefully with each founders to proceed to drive development of the Himalayan and EcoKind companies. Shrestha will stay centered on product growth and operations for Himalayan, Yellow Yak, Chewmeter and EcoKind; and Weisleder will proceed to supervise the eCommerce technique for all the Primal Pet Group portfolio.
“Suman and Devin are pioneers on this trade and I’m humbled to be becoming a member of them to proceed to develop and scale the Himalayan and EcoKind companies,” stated Kredich. “With a devoted and differentiated provide chain in addition to superior inhouse manufacturing capabilities, I’m assured we’ve got the best basis to help the subsequent part of sustainable development.”
Himalayan Pet Provide was acquired by Kinderhook Industries, LLC, a non-public funding agency primarily based in New York, in 2021; and EcoKind was acquired in 2022. Each firms are a part of Primal Pet Group, a portfolio of pet care firms that additionally contains Primal Pet Meals. During the last 12 months, Primal Pet Group has been centered on investing in manufacturing capabilities and constructing out the crew to assist develop and scale the enterprise. In 2022, Himalayan Pet Provide opened a brand new, state-of-the-art manufacturing facility in Arlington, Washington, which doubled the corporate’s manufacturing capability. The ability is licensed for its rigorous security and high quality requirements by The Secure High quality Meals (SQF) Program and Animal and Plant Well being Inspection Service (APHIS).