Audubon Appoints Advertising and marketing and Technique Leaders to Nationwide Board

NEW YORK (October 31, 2022) – The Nationwide Audubon Society celebrates two latest additions to its Nationwide Board of Administrators: Bernardo Vargas-Gibsone, former CEO of ISA Group in Latin America, and Shelly Cihan, founding father of Rooted Rock Advertising and marketing. The brand new Nationwide Board Administrators will work to help Audubon’s mission to guard birds and the locations they want.

“Audubon is concentrated on tackling the largest challenges going through birds and our planet throughout the hemisphere, and the most recent Administrators on the Nationwide Board will considerably contribute to those efforts,” mentioned Dr. Elizabeth Grey, CEO of the Nationwide Audubon Society. “Birds inform us that the local weather and biodiversity crises are pressing challenges to our mission. Bernardo and Shelly are dynamic and achieved leaders that may assist govern Audubon because the group will increase its impression and hemispheric attain.”

“The Nationwide Board continues to develop stronger with trade consultants from the U.S. and Latin America,” mentioned Susan Bell, Nationwide Audubon Society Board Chair. “Their enterprise experience and dedication to Audubon’s mission make them thrilling and essential companions in our work bringing individuals collectively to guard birds and the locations they want – each on the native and hemispheric stage.”

Bernardo Vargas-Gibsone, of Bogotá, Colombia, is a distinguished CEO and skilled advisor within the areas of management, tradition constructing and company technique. At the moment he’s a Managing Director on the Digital Bridge Group appearing as Senior Advisor and Chairman for Latin America. Between 2015 and 2022, Bernardo was the CEO of ISA Group, a number one multi-latin company specializing in Electrical Energy Transmission, Info and Communication Know-how and Street Concessions. Based in 1967, ISA operates by firms in 7 nations in Latin America and is trade chief in Colombia, Peru, Chile and Brazil. Throughout his ISA years, he additionally served as initiator and chief sponsor of the Conexion Jaguar venture to foster environmental preservation and defend the Latin-American jaguar.  Beforehand he labored a few years in funding banking as founding accomplice at Nogal Asesorias Financieras an advisory boutique in Colombia and as Head of Colombia for ING and Barings Securities, specializing in native and cross-border fund elevating and M&A. He began his skilled profession on the Banco de la Republica, Colombia’s central financial institution, the place he helped handle the county’s worldwide reserves portfolio and was an analyst within the Board of Financial Advisors. He was given the Colombia Enterprise Chief of the 12 months award in 2017 (Premios Portafolio) and was repeatedly acknowledged by Institutional Investor journal as one of many prime CEOs in Latin America. Alongside his profession he has acted as Chairman and Board member in over ten firms and enterprise associations in Latin America. Additionally actively concerned in tutorial actions with Universidad de los Andes in Colombia and Fundação Dom Cabral in Brazil and non-profit organizations together with the Nature Conservancy, the Medellin Philharmonic Orchestra and Finest Buddies Colombia. Bernardo obtained an MBA from Columbia College and an Economics BA and MS from Universidad de los Andes, in Bogotá, Colombia.

“Audubon’s hemispheric strategy to chicken conservation presents new alternatives for partnerships and progress,” mentioned Bernardo Vargas-Gibsone. “I look ahead to bringing my company technique, culture-building, and monetary planning experience to the Nationwide Board at this revolutionary time for the group.”

Shelly Cihan, of Saranac Lake, NY, is the founding father of Rooted Rock Advertising and marketing, a full-service advertising and marketing company situated within the Adirondack village of Saranac Lake, NY. She has a ardour for the surroundings and actively volunteers for a number of charitable environmental organizations. Over time these have included Northern NY Audubon, the Audubon Council of NYS, Nationwide Audubon’s Christmas Fowl Depend, the Ausable River Affiliation, Undertake a Freeway program, Adirondack All-Taxa Biodiversity Stock, All About Lakes, and Adirondack Wilderness Advocates. For the previous 7 years, Shelly has served on the board of Northern NY Audubon within the roles of President, Vice President, and the fundraising chair. She makes use of her distinctive advertising and marketing background to succeed in potential members by inventive fundraising endeavors. Her initiatives have included defending the endangered NYS Spruce Grouse inhabitants by the launch of Spruce Tip IPA at a brewery well-liked with native hunters inside miles of identified nesting grounds, bird-themed trivia nights, and initiating Birds, Brews and Magnificence an annual gathering. Shelly additionally serves on the board of the Audubon Council of NY which is devoted to bringing the native Audubon chapters throughout NYS collectively for networking and collaboration. Throughout her time on this board, she based the boards Birds of a Feather program. This casual digital month-to-month gathering permits chapters from throughout the state to deepen their information whereas additional amplifying the mission of Audubon. Over the previous 12 months, Shelly has led discussions on matters similar to main efficient board conferences, the way to interact youthful members, the way to amplify your mission by advertising and marketing, board succession and planning for the longer term, and operating profitable annual attraction campaigns. Shelly graduated cum laude with a Bachelor of Science in Pure Assets & Environmental Sciences from Paul Smith’s School. She lives her very energetic canine Nico and her accomplice Brendan who’s the Senior Analysis Scientist for Paul Smith’s School Adirondack Watershed Institute.

“After I first started partaking with my native Audubon chapter, I had no thought how a lot of an impression it might have,” mentioned Shelly Cihan. “My ardour for birds and the surroundings has been fueled by Audubon for a few years. I’m grateful for this chance and really excited to make use of my information and background to assist spark others to become involved, whether or not or not it’s in their very own backyards or on a extra nationwide stage.”  

About Audubon 
The Nationwide Audubon Society protects birds and the locations they want, immediately and tomorrow. Audubon works all through the Americas utilizing science, advocacy, training, and on-the-ground conservation. State applications, nature facilities, chapters, and companions give Audubon an unparalleled wingspan that reaches thousands and thousands of individuals annually to tell, encourage, and unite numerous communities in conservation motion. A nonprofit conservation group since 1905, Audubon believes in a world through which individuals and wildlife thrive. Be taught extra at and on Fb, Twitter and Instagram @audubonsociety. 
Media Contact:
Megan Moriarty,

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